VII.
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Sheet seven
The study
Twelve readings across the four subsystems, taken against a tolerance written before we see any of your figures. Two weeks. One report. No plan attached to it and nothing to sign at the end.
Twelve readings across the four subsystems, taken against a tolerance written before we see any of your figures. Two weeks. One report. No plan attached to it and nothing to sign at the end.
Published here rather than negotiated, because a diagnostic whose scope shifts is not a diagnostic.
The same twelve readings every time, so one company can be compared against the next rather than against its own optimism.
From access granted to report delivered. If access slips, the date slips and we say so on the day rather than at the end.
Agreed in writing before access is granted. No retainer attached and no plan bundled into it.
Twelve measurements against twelve tolerances, each marked in or out of range, with the method written next to every figure so your team can take the reading again without us.
Each carries a pass band written into the engagement note before any access is granted.
Qualified contacts created per period, against the figure in the specification
Cost per qualified contact, split by source rather than averaged
The share produced from owned data against the share bought
Share of the target question set where the brand appears in a generated answer
Coverage: the questions buyers actually ask that have a page built to answer them
Crawl and render integrity on the pages carrying those answers
The rate at each junction, from visit to enquiry to qualified opportunity
Time from enquiry submitted to first human reply
Leak rate at routing and at follow-up, measured from records rather than from intent
The share of junctions with a proven test event rather than a configured one
Agreement between the platform figure and the recorded commercial outcome
Time from an event happening to it appearing in the report
We send the twelve pass bands and the access list. You agree both in writing. Nothing is looked at until that is done, which is the only way the tolerance cannot be adjusted once the reading exists.
Demand and conversion on one side, answers and crawl integrity on the other, and measurement checked against live test events rather than settings screens.
One document and one conversation. Every figure carries its method, and the human queue lists the decisions we deliberately did not make for you.
No recommended programme, no proposal attached, and no next engagement described anywhere in the document. A reading contaminated by the incentive to sell the next thing is not a reading, and everybody involved knows it while they are reading it.
What you do about the twelve figures is a separate conversation that either happens or does not. Plenty of companies take the report and act on it themselves, which is the outcome the format was designed for.
Tell us what the route to market looks like today. We reply with the twelve tolerances, the access list and the fee.